Data protection
PRIVACY POLICY
We are very delighted that you have shown interest in our enterprise. Data protection is of a particularly high priority for the management of the Bergstrom Apartments. The use of the Internet pages of the Bergstrom Apartments is possible without any indication of personal data; however, if a data subject wants to use special enterprise services via our website, processing of personal data could become necessary. However, if a person concerned wishes to make use of special services of our company via our website, it may be necessary to process personal data. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain the consent of the data subject. The processing of personal data, such as the name, address, e-mail address, or telephone number of a data subject shall always be in line with the General Data Protection Regulation (GDPR), and in accordance with the country-specific data protection regulations applicable to the Bergstrom Apartments. By means of this data protection declaration, our enterprise would like to inform the general public of the nature, scope, and purpose of the personal data we collect, use and process. Furthermore, data subjects are informed of their rights by means of this privacy policy. As the controller, the Bergstrom Apartments has implemented numerous technical and organizational measures to ensure the most complete protection of personal data processed through this website.Nevertheless, Internet-based data transmissions may in principle have security gaps, so absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal data to us by alternative means, for example by telephone.
1. DEFINITIONS
The privacy policy of Bergstrom Apartments is based on the terminology used by the European legislator when adopting the General Data Protection Regulation (GDPR). Our privacy policy aims to be easily readable and understandable for both the public and our customers and business partners. To ensure this, we would like to clarify the terminology used in advance. In this privacy policy, we use the following terms, among others:
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A) PERSONAL DATA
Personal data means any information relating to an identified or identifiable natural person (hereinafter referred to as “data subject”). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
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B) PERSON CONCERNED
Data subject is any identified or identifiable natural person whose personal data is processed by the controller responsible for the processing.
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C) PROCESSING
Processing is any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
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D) LIMITATION OF PROCESSING
Restriction of processing is the marking of stored personal data with the aim of restricting its future processing.
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E) PROFILING
Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location or movements.
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F) PSEUDONYMIZATION
Pseudonymization is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.
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G) CONTROLLER OR CONTROLLER RESPONSIBLE FOR THE PROCESSING
Controller or controller responsible for the processing is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.
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H) PROCESSOR
Processor is a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.
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I) RECEIVER
Recipient is a natural or legal person, public authority, agency or another body, to which the personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients.
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J) THIRD
Third party is a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorized to process personal data.
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K) CONSENT
Consent is any freely given, specific, informed and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.
2. NAME AND ADDRESS OF THE DATA CONTROLLER
Controller for the purposes of the General Data Protection Regulation (GDPR), other data protection laws applicable in Member states of the European Union and other provisions related to data protection is Bergstrom Apartments Fischersand 42 | 99084 Erfurt Email: info@bergstrom-apartments.de Tel.: +49 361 – 2 18 51 367
3. COOKIES
The Internet pages of the Bergstrom Apartments use cookies. Cookies are text files that are placed and stored on a computer system via an Internet browser. Numerous websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a string of characters that can be used to assign websites and servers to the specific internet browser in which the cookie was stored. This enables the websites and servers visited to distinguish the individual browser of the data subject from other Internet browsers that contain other cookies. A specific Internet browser can be recognized and identified via the unique cookie ID. Through the use of cookies, the Bergstrom Apartments can provide the users of this website with more user-friendly services that would not be possible without the cookie setting. By means of a cookie, the information and offers on our website can be optimized for the benefit of the user. As already mentioned, cookies enable us to recognize the users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, the user of a website that uses cookies does not have to re-enter their access data each time they visit the website, as this is not required by the Internet service provider. Another example is the cookie of a shopping basket in an online store. The online store remembers the items that a customer has placed in the virtual shopping cart via a cookie. The data subject may, at any time, prevent the setting of cookies through our website by means of a corresponding setting of the Internet browser used, and may thus permanently deny the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via an Internet browser or other software programs. This is possible in all common Internet browsers. If the data subject deactivates the setting of cookies in the Internet browser used, not all functions of our website may be fully usable.
4. COLLECTION OF GENERAL DATA AND INFORMATION
The website of the Bergstrom Apartments collects a series of general data and information when a data subject or automated system calls up the website. This general data and information is stored in the server log files. The (1) browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system accesses our website (so-called referrer), (4) the sub-websites which are accessed via an accessing system on our website can be recorded, (5) the date and time of access to the website, (6) an internet protocol address (IP address), (7) the internet service provider of the accessing system and (8) other similar data and information used for security purposes in the event of attacks on our information technology systems. When using these general data and information, the Bergstrom Apartments does not draw any conclusions about the data subject. Rather, this information is needed to (1) deliver the content of our website correctly, (2) optimize the content of our website as well as its advertisement, (3) ensure the long-term viability of our information technology systems and website technology, and (4) inform law enforcement authorities in case of a cyber-attack. Therefore, the Bergstrom Apartments analyzes anonymously collected data and information statistically, with the aim of increasing the data protection and data security of our enterprise, and to ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files are stored separately from all personal data provided by a data subject.
5. CONTACT POSSIBILITY VIA THE WEBSITE
The website of the Bergstrom Apartments contains information that enables a quick electronic contact to our enterprise, as well as direct communication with us, which also includes a general address of the so-called electronic mail (e-mail address). If a data subject contacts the data controller by e-mail or via a contact form, the personal data transmitted by the data subject is automatically stored. Such personal data transmitted on a voluntary basis by a data subject to the controller are stored for the purposes of processing or contacting the data subject. This personal data is not passed on to third parties.
6. SUBSCRIPTION TO COMMENTS IN THE BLOG ON THE WEBSITE
The comments made in the blog of the Bergstrom Apartments may be subscribed to by third parties. In particular, it is possible for a commenter to subscribe to the comments following his or her comment on a particular blog post. If a data subject chooses the option to subscribe to comments, the data controller will send an automatic confirmation e-mail to check in the double opt-in procedure whether the owner of the specified e-mail address has actually opted for this option. The option to subscribe to comments can be terminated at any time.
7. ROUTINE DELETION AND BLOCKING OF PERSONAL DATA
The controller shall process and store the personal data of the data subject only for the period necessary to achieve the purpose of storage, or as far as this is granted by the European legislator or other legislators in laws or regulations to which the controller is subject to. If the storage purpose no longer applies or if a storage period prescribed by the European legislator or another competent legislator expires, the personal data is routinely blocked or erased in accordance with the statutory provisions.
8. RIGHTS OF THE DATA SUBJECT
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A) RIGHT TO CONFIRMATION
Each data subject shall have the right granted by the European legislator to obtain from the controller the confirmation as to whether or not personal data concerning him or her are being processed. If a data subject wishes to avail himself of this right of confirmation, he or she may, at any time, contact any employee of the controller.
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B) RIGHT TO INFORMATION
Any person affected by the processing of personal data has the right, granted by the European legislator of directives and regulations, to obtain from the controller free information at any time about the personal data stored about him or her and a copy of this information. Furthermore, the European legislator has granted the data subject access to the following information:
- the purposes of processing
- the categories of personal data that are processed
- the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organizations
- where possible, the envisaged period for which the personal data will be stored, or, if not possible, the criteria used to determine that period
- the existence of the right to request from the controller rectification or erasure of personal data or restriction of processing of personal data concerning the data subject or to object to such processing
- the existence of a right to lodge a complaint with a supervisory authority
- if the personal data is not collected from the data subject: All available information about the origin of the data
- the existence of automated decision-making, including profiling, referred to in Article 22(1) and (4) GDPR and, at least in those cases, meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for the data subject
Furthermore, the data subject has a right to information as to whether personal data has been transferred to a third country or to an international organization. If this is the case, the data subject also has the right to obtain information about the appropriate safeguards in connection with the transfer. If a data subject wishes to avail himself of this right of access, he or she may, at any time, contact any employee of the controller.
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C) RIGHT TO RECTIFICATION
Any person affected by the processing of personal data has the right granted by the European legislator of directives and regulations to demand the immediate correction of incorrect personal data concerning them. Taking into account the purposes of the processing, the data subject shall also have the right to have incomplete personal data completed, including by means of providing a supplementary statement. If a data subject wishes to exercise this right to rectification, he or she may, at any time, contact any employee of the controller.
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D) RIGHT TO ERASURE (RIGHT TO BE FORGOTTEN)
Each data subject shall have the right granted by the European legislator to obtain from the controller the erasure of personal data concerning him or her without undue delay, and the controller shall have the obligation to erase personal data without undue delay where one of the following grounds applies, as long as the processing is not necessary
- The personal data was collected or otherwise processed for purposes for which it is no longer necessary.
- The data subject withdraws consent on which the processing is based according to point (a) of Article 6(1) of the GDPR, or point (a) of Article 9(2) of the GDPR, and where there is no other legal ground for the processing.
- The data subject objects to the processing pursuant to Art. 21 (1) GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Art. 21 (2) GDPR.
- The personal data was processed unlawfully.
- The deletion of personal data is necessary to fulfill a legal obligation under Union law or the law of the Member States to which the controller is subject.
- The personal data was collected in relation to information society services offered pursuant to Art. 8 (1) GDPR.
If one of the aforementioned reasons applies, and a data subject wishes to request the erasure of personal data stored by the Bergstrom Apartments, he or she may, at any time, contact any employee of the controller. An employee of Bergstrom Apartments shall promptly ensure that the erasure request is complied with immediately. If the personal data have been made public by the Bergstrom Apartments and our company as the controller is obliged to erase the personal data pursuant to Article 17(1) of the GDPR, the Bergstrom Apartments shall implement reasonable measures, including technical measures, taking into account the available technology and the cost of implementation, to inform other controllers processing the personal data that the data subject has requested erasure by such controllers of any links to, or copy or replication of, those personal data, as far as processing is not required. An employees of the Bergstrom Apartments will arrange the necessary measures in individual cases.
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E) RIGHT TO RESTRICTION OF PROCESSING
Each data subject shall have the right granted by the European legislator to obtain from the controller restriction of processing where one of the following applies:
- The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data.
- The processing is unlawful and the data subject opposes the erasure of the personal data and requests the restriction of their use instead.
- The controller no longer needs the personal data for the purposes of the processing, but they are required by the data subject for the establishment, exercise or defense of legal claims.
- The data subject has objected to processing pursuant to Article 21(1) GDPR pending the verification whether the legitimate grounds of the controller override those of the data subject.
If one of the aforementioned conditions is met, and a data subject wishes to request the restriction of the processing of personal data stored by the Bergstrom Apartments, he or she may at any time contact any employee of the controller. The employee of the Bergstrom Apartments will arrange the restriction of the processing.
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F) RIGHT TO DATA PORTABILITY
Any person affected by the processing of personal data has the right, granted by the European legislator, to receive the personal data concerning him or her, which he or she has provided to a controller, in a structured, commonly used and machine-readable format. He or she also has the right to transmit those data to another controller without hindrance from the controller to which the personal data have been provided, as long as the processing is based on consent pursuant to point (a) of Article 6(1) of the GDPR or point (a) of Article 9(2) of the GDPR, or on a contract pursuant to point (b) of Article 6(1) of the GDPR, and the processing is carried out by automated means, as long as the processing is not necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller. Furthermore, in exercising their right to data portability pursuant to Art. 20 (1) GDPR, the data subject has the right to have the personal data transmitted directly from one controller to another, where technically feasible and provided that this does not adversely affect the rights and freedoms of others. In order to assert the right to data portability, the data subject may at any time contact any employee of the Bergstrom Apartments.
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G) RIGHT TO OBJECT
Every data subject whose personal data is being processed has the right, granted by the European legislator, to object at any time, on grounds relating to their particular situation, to the processing of personal data concerning them, which is based on Article 6(1)(e) or (f) GDPR. This also applies to profiling based on these provisions. Bergstrom Apartments will no longer process personal data in the event of an objection, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights, and freedoms of the data subject, or the processing is necessary for the establishment, exercise, or defense of legal claims. If Bergstrom Apartments processes personal data for direct marketing purposes, the data subject has the right to object at any time to the processing of personal data for such marketing. This also applies to profiling, insofar as it is related to such direct marketing. If the data subject objects to the processing for direct marketing purposes, Bergstrom Apartments will no longer process the personal data for these purposes. Additionally, the data subject has the right, on grounds relating to their particular situation, to object to the processing of personal data for scientific or historical research purposes or statistical purposes in accordance with Article 89(1) GDPR, unless such processing is necessary for the performance of a task carried out in the public interest. To exercise the right to object, the data subject may contact any employee of Bergstrom Apartments or another employee directly. The data subject is also free to exercise their right to object in connection with the use of information society services, notwithstanding Directive 2002/58/EC, by means of automated procedures, where technical specifications are used.
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H) AUTOMATED DECISIONS IN INDIVIDUAL CASES, INCLUDING PROFILING
Every data subject whose personal data is being processed has the right, granted by the European legislator, not to be subject to a decision based solely on automated processing, including profiling, that produces legal effects concerning them or similarly significantly affects them, unless the decision is (1) necessary for the conclusion or performance of a contract between the data subject and the controller, or (2) authorized by Union or Member State law to which the controller is subject, and such law provides appropriate measures to safeguard the rights and freedoms as well as the legitimate interests of the data subject, or (3) based on the explicit consent of the data subject. If the decision is (1) necessary for the conclusion or performance of a contract between the data subject and the controller, or (2) made with the explicit consent of the data subject, Bergstrom Apartments will take appropriate measures to safeguard the rights and freedoms as well as the legitimate interests of the data subject, which include at least the right to obtain human intervention from the controller, to express their point of view, and to contest the decision. If the data subject wishes to exercise rights regarding automated decisions, they may contact an employee of the data controller at any time.
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I) RIGHT TO WITHDRAW CONSENT UNDER DATA PROTECTION LAW
Every data subject whose personal data is being processed has the right, granted by the European legislator, to withdraw consent to the processing of personal data at any time. If the data subject wishes to exercise their right to withdraw consent, they may contact an employee of the data controller at any time.
9. DATA PROTECTION IN RECRUITMENT AND THE APPLICATION PROCESS
The data controller collects and processes the personal data of applicants for the purpose of handling the application process. The processing may also take place electronically. This is especially the case when an applicant submits their application documents electronically, for example, by email or through a web form on the website, to the data controller. If the data controller enters into an employment contract with an applicant, the transmitted data will be stored for the purpose of managing the employment relationship in compliance with legal regulations. If no employment contract is concluded with the applicant, the application documents will be automatically deleted two months after the notification of the rejection decision, unless there are other legitimate interests of the data controller that oppose the deletion. A legitimate interest in this sense may, for example, be the obligation to provide evidence in a proceeding under the General Equal Treatment Act (AGG).
10. DATA PROTECTION PROVISIONS REGARDING THE USE AND UTILIZATION OF FACEBOOK
The data controller has integrated components from the company Facebook on this website. Facebook is a social network. A social network is an online platform that generally allows users to communicate with each other and interact in the virtual space. A social network can serve as a platform for exchanging opinions and experiences or allows the internet community to provide personal or business-related information. Facebook allows users of the social network to create private profiles, upload photos, and network through friend requests. The operating company of Facebook is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. The data controller for the processing of personal data, if a data subject resides outside of the USA or Canada, is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
Each time one of the individual pages of this website, operated by the data controller and incorporating a Facebook component (Facebook plug-in), is called up, the internet browser on the data subject’s IT system is automatically prompted by the respective Facebook component to download a representation of the relevant Facebook component from Facebook. An overview of all Facebook plug-ins can be accessed at https://developers.facebook.com/docs/plugins/?locale=de_DE. As part of this technical procedure, Facebook becomes aware of which specific subpage of our website is being visited by the data subject. If the data subject is simultaneously logged into Facebook, Facebook will recognize with each visit to our website by the data subject, and for the entire duration of the data subject’s stay on our website, which specific subpage of our website the data subject is visiting. This information is collected by the Facebook component and assigned by Facebook to the respective Facebook account of the data subject. If the data subject clicks on one of the Facebook buttons integrated into our website, such as the “Like” button, or leaves a comment, Facebook assigns this information to the personal Facebook user account of the data subject and stores this personal data.
Facebook receives information that the data subject has visited our website via the Facebook component whenever the data subject is logged into Facebook at the time of visiting our website, regardless of whether the data subject clicks on the Facebook component or not. If such transmission of this information to Facebook is not desired by the data subject, they can prevent the transmission by logging out of their Facebook account before visiting our website.
The privacy policy published by Facebook, which can be accessed at https://de-de.facebook.com/about/privacy/, provides information about the collection, processing, and use of personal data by Facebook. It also explains the privacy settings Facebook offers to protect the privacy of the data subject. Additionally, various applications are available that allow the suppression of data transmission to Facebook. These applications can be used by the data subject to prevent data transmission to Facebook.
11. DATA PROTECTION PROVISIONS REGARDING THE USE AND UTILIZATION OF GOOGLE ADSENSE
The data controller has integrated Google AdSense on this website. Google AdSense is an online service that enables the placement of advertisements on third-party websites. Google AdSense uses an algorithm to select advertisements that are displayed on third-party websites, matching them with the content of those websites. Google AdSense allows for interest-based targeting of internet users, which is implemented by generating individual user profiles. The operating company of the Google AdSense component is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.
The purpose of the Google AdSense component is to display advertisements on our website. Google AdSense sets a cookie on the data subject’s IT system. Cookies were previously explained above. By setting the cookie, Alphabet Inc. is enabled to analyze the usage of our website. Each time a page of this website, operated by the data controller and incorporating a Google AdSense component, is accessed, the internet browser on the data subject’s IT system is automatically prompted by the respective Google AdSense component to transmit data to Alphabet Inc. for the purposes of online advertising and commission billing. As part of this technical procedure, Alphabet Inc. gains knowledge of personal data, such as the IP address of the data subject, which Alphabet Inc. uses to track the origin of visitors and clicks and subsequently enable commission billing.
The data subject can prevent the setting of cookies through our website, as explained above, at any time by adjusting the settings in the internet browser used, thereby permanently objecting to the setting of cookies. Such a setting of the internet browser would also prevent Alphabet Inc. from setting a cookie on the data subject’s IT system. Additionally, any cookie already set by Alphabet Inc. can be deleted at any time through the internet browser or other software programs.
Google AdSense also uses so-called tracking pixels. A tracking pixel is a miniature graphic embedded in websites to enable the logging and analysis of log files, which allows for statistical evaluation. By means of the embedded tracking pixel, Alphabet Inc. can determine whether and when a webpage has been opened by the data subject and which links were clicked by the data subject. Tracking pixels are used, among other things, to evaluate the visitor flow of a website.
Through Google AdSense, personal data and information, including the IP address, necessary for the collection and billing of the displayed advertisements, is transferred to Alphabet Inc. in the United States of America. This personal data is stored and processed in the United States of America. Alphabet Inc. may transfer the personal data collected through this technical procedure to third parties under certain circumstances. Google AdSense is explained in more detail at this link: https://www.google.de/intl/de/adsense/start/.
12. DATA PROTECTION PROVISIONS REGARDING THE USE AND UTILIZATION OF GOOGLE ANALYTICS (WITH ANONYMIZATION FUNCTION)
The data controller has integrated the Google Analytics component (with anonymization function) on this website. Google Analytics is a web analytics service. Web analytics refers to the collection, collection, and analysis of data on the behavior of visitors to websites. A web analytics service captures, among other things, data on which website a data subject came from (the so-called referrer), which subpages of the website were accessed, or how often and for what duration a subpage was viewed. Web analytics is primarily used to optimize a website and to perform a cost-benefit analysis of online advertising. The operating company of the Google Analytics component is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.
For web analysis via Google Analytics, the data controller uses the additional feature “_gat._anonymizeIp.” This feature shortens and anonymizes the IP address of the data subject’s internet connection when accessing our website from a member state of the European Union or another contracting state to the Agreement on the European Economic Area.
The purpose of the Google Analytics component is to analyze visitor traffic on our website. Google uses the data and information collected, among other things, to evaluate the use of our website, compile online reports that show activity on our website, and provide further services related to the use of our website. Google Analytics sets a cookie on the data subject’s IT system. Cookies were previously explained above. By setting the cookie, Google is enabled to analyze the usage of our website.
Each time one of the individual pages of this website, operated by the data controller and incorporating a Google Analytics component, is accessed, the internet browser on the data subject’s IT system is automatically prompted by the respective Google Analytics component to transmit data to Google for the purpose of online analysis. As part of this technical procedure, Google gains knowledge of personal data such as the IP address of the data subject, which Google uses to track the origin of visitors and clicks and subsequently enable commission billing.
Through the cookie, personal information, such as the access time, the location from which access occurred, and the frequency of visits to our website by the data subject, is stored. With each visit to our website, this personal data, including the IP address of the internet connection used by the data subject, is transmitted to Google in the United States of America. These personal data are stored by Google in the United States of America. Google may transfer these personal data collected through the technical procedure to third parties under certain circumstances. The data subject can prevent the setting of cookies by our website, as explained above, at any time by adjusting the settings in the internet browser used, thereby permanently objecting to the setting of cookies. Such a setting in the internet browser would also prevent Google from setting a cookie on the data subject’s IT system. Additionally, a cookie already set by Google Analytics can be deleted at any time via the internet browser or other software programs.
Furthermore, the data subject has the option to object to the collection of data generated by Google Analytics, related to the use of this website, as well as the processing of this data by Google, and prevent such processing. To do so, the data subject must download and install a browser add-on at the link https://tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics via JavaScript that no data and information about website visits should be transmitted to Google Analytics. The installation of the browser add-on is considered an objection by Google.
If the data subject’s IT system is later deleted, formatted, or reinstalled, the browser add-on must be reinstalled by the data subject to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the data subject or any other person under their control, it can be reinstalled or reactivated.
Further information and the applicable privacy policies from Google can be found at https://www.google.de/intl/de/policies/privacy/ and http://www.google.com/analytics/terms/de.html. Google Analytics is explained in more detail at https://www.google.com/intl/de_de/analytics/.
13. DATA PROTECTION PROVISIONS REGARDING THE USE AND UTILIZATION OF GOOGLE REMARKETING
The data controller has integrated Google Remarketing services on this website. Google Remarketing is a feature of Google AdWords that allows a company to display advertisements to internet users who have previously visited the company’s website. The integration of Google Remarketing enables a company to create user-related advertisements and display interest-relevant ads to internet users. The operating company of Google Remarketing services is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.
The purpose of Google Remarketing is to display interest-relevant advertisements. Google Remarketing allows us to display ads via the Google advertising network or on other websites that are tailored to the individual needs and interests of internet users. Google Remarketing sets a cookie on the data subject’s IT system. Cookies were explained above. By setting the cookie, Google enables the recognition of the visitor to our website when they subsequently visit websites that are also part of the Google advertising network.
Each time a webpage is accessed that integrates the Google Remarketing service, the internet browser of the data subject is automatically identified by Google. As part of this technical process, Google gains knowledge of personal data, such as the IP address or browsing behavior of the user, which Google uses to display interest-relevant advertisements. The cookie stores personal information, such as the websites visited by the data subject. Therefore, with each visit to our website, personal data, including the IP address of the internet connection used by the data subject, is transmitted to Google in the United States of America. These personal data are stored by Google in the United States. Google may transfer the personal data collected through this technical procedure to third parties under certain circumstances.
The data subject can prevent the setting of cookies through our website, as explained above, at any time by adjusting the settings in the internet browser used, thereby permanently objecting to the setting of cookies. Such a setting in the internet browser would also prevent Google from setting a cookie on the data subject’s IT system. Additionally, any cookie already set by Google can be deleted at any time through the internet browser or other software programs.
Furthermore, the data subject has the option to object to interest-based advertising by Google. To do so, the data subject must visit the link www.google.de/settings/ads from any of their used internet browsers and adjust the desired settings.
Further information and the applicable privacy policies of Google can be accessed at https://www.google.de/intl/de/policies/privacy/.
14. DATA PROTECTION PROVISIONS REGARDING THE USE AND UTILIZATION OF GOOGLE+
The data controller has integrated the Google+ button as a component on this website. Google+ is a social network. A social network is an online social meeting place, a community that generally allows users to communicate with each other and interact in the virtual space. A social network can serve as a platform for exchanging opinions and experiences or allows the internet community to provide personal or business-related information. Google+ enables users of the social network to create private profiles, upload photos, and network through friend requests.
The operating company of Google+ is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland. Each time a page of this website, operated by the data controller and incorporating a Google+ button, is accessed, the internet browser on the data subject’s IT system is automatically prompted by the Google+ button to download a representation of the corresponding Google+ button from Google. As part of this technical procedure, Google learns which specific subpage of our website is visited by the data subject. More detailed information on Google+ can be found at https://developers.google.com/+/.
If the data subject is simultaneously logged into Google+, Google recognizes with each visit to our website by the data subject and for the entire duration of the visit which specific subpage of our website the data subject is viewing. This information is collected by the Google+ button and assigned by Google to the data subject’s Google+ account.
If the data subject clicks on one of the Google+ buttons integrated into our website and submits a Google+1 recommendation, Google associates this information with the data subject’s personal Google+ user account and stores this personal data. Google stores the Google+1 recommendation made by the data subject and makes it publicly available in accordance with the terms accepted by the data subject regarding this feature.
A Google+1 recommendation made by the data subject on this website will be stored and processed, together with other personal data such as the name of the data subject’s Google+1 account and the photo stored there, in other Google services, such as Google search engine results, the Google account of the data subject, or elsewhere, such as on websites or in connection with advertisements. Additionally, Google is able to link the visit to this website with other personal data stored at Google. Google records this personal information for the purpose of improving or optimizing the various Google services.
Google receives information about the data subject visiting our website through the Google+ button whenever the data subject is logged into Google+ at the time of visiting our website; this happens regardless of whether the data subject clicks on the Google+ button or not. If the data subject does not want the transmission of personal data to Google, they can prevent this transmission by logging out of their Google+ account before visiting our website.
Further information and the applicable privacy policies of Google can be accessed at https://www.google.de/intl/de/policies/privacy/. Additional information from Google about the Google+1 button can be found at https://developers.google.com/+/web/buttons-policy.
15. DATA PROTECTION PROVISIONS REGARDING THE USE AND UTILIZATION OF GOOGLE ADWORDS
The data controller has integrated Google AdWords on this website. Google AdWords is an online advertising service that allows advertisers to display ads in Google search engine results and on the Google advertising network. Google AdWords enables an advertiser to define specific keywords in advance, so that an ad is only displayed in the Google search results when a user retrieves a keyword-relevant search result. In the Google advertising network, ads are distributed to relevant websites using an automatic algorithm, taking the previously defined keywords into account.
The operating company of the Google AdWords services is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland. The purpose of Google AdWords is to promote our website by displaying interest-relevant advertisements on third-party websites and in Google search engine results, as well as displaying third-party ads on our website.
If a data subject reaches our website via a Google advertisement, Google places a so-called conversion cookie on the data subject’s IT system. Cookies were explained above. A conversion cookie expires after thirty days and is not used to identify the data subject. If the cookie is still valid, it tracks whether specific subpages, such as the shopping cart of an online shop system, on our website have been accessed. The conversion cookie allows both us and Google to track whether a data subject, who has arrived at our website via a Google AdWords ad, generated a conversion, i.e., made or abandoned a purchase.
The data and information collected using the conversion cookie are used by Google to create visitor statistics for our website. We use these visitor statistics to determine the total number of users who were referred to us via AdWords ads, i.e., to assess the success or failure of a particular AdWords ad and to optimize our AdWords ads for the future. Neither our company nor other Google AdWords advertisers receive information from Google that could identify the data subject.
Personal information, such as the websites visited by the data subject, is stored through the conversion cookie. Each time our website is visited, personal data, including the IP address of the internet connection used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States. Google may transfer this personal data collected through the technical procedure to third parties under certain circumstances. The data subject can prevent the setting of cookies by our website, as explained above, at any time by adjusting the settings in the internet browser used, thereby permanently objecting to the setting of cookies. Such a setting in the internet browser would also prevent Google from setting a conversion cookie on the data subject’s IT system. Additionally, any cookie already set by Google AdWords can be deleted at any time via the internet browser or other software programs.
Furthermore, the data subject has the option to object to interest-based advertising by Google. To do so, the data subject must visit the link www.google.de/settings/ads from each of the internet browsers they use and adjust the desired settings.
Further information and the applicable privacy policies of Google can be accessed at https://www.google.de/intl/de/policies/privacy/.
16. DATA PROTECTION PROVISIONS REGARDING THE USE AND UTILIZATION OF INSTAGRAM
The data controller has integrated components of the Instagram service on this website. Instagram is a service that can be classified as an audiovisual platform, allowing users to share photos and videos, and also enabling the redistribution of such data across other social networks. The operating company of Instagram services is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
Each time one of the individual pages of this website, operated by the data controller and incorporating an Instagram component (Insta button), is accessed, the internet browser on the data subject’s IT system is automatically prompted by the respective Instagram component to download a representation of the corresponding Instagram component. As part of this technical procedure, Instagram learns which specific subpage of our website is visited by the data subject. If the data subject is simultaneously logged into Instagram, Instagram recognizes, with each visit to our website, which specific subpage the data subject is viewing, during the entire duration of their stay. This information is collected by the Instagram component and assigned to the data subject’s Instagram account.
If the data subject clicks on one of the Instagram buttons integrated into our website, the data and information transmitted are associated with the data subject’s personal Instagram user account and stored and processed by Instagram. Instagram receives information that the data subject has visited our website whenever the data subject is logged into Instagram at the time of visiting our website, regardless of whether the data subject clicks on the Instagram component or not.
If the data subject does not wish to transmit such information to Instagram, they can prevent it by logging out of their Instagram account before visiting our website.
Further information and the applicable privacy policies of Instagram can be accessed at https://help.instagram.com/155833707900388 and https://www.instagram.com/about/legal/privacy/.
17. DATA PROTECTION PROVISIONS REGARDING THE USE AND UTILIZATION OF LINKEDIN
The data controller has integrated components of LinkedIn Corporation on this website. LinkedIn is an internet-based social network that allows users to connect with existing business contacts and create new business connections. With over 400 million registered members in more than 200 countries, LinkedIn is currently the largest platform for business contacts and one of the most visited websites in the world. The operating company of LinkedIn is LinkedIn Corporation, 2029 Stierlin Court Mountain View, CA 94043, USA. For data protection matters outside of the USA, LinkedIn Ireland, Privacy Policy Issues, Wilton Plaza, Wilton Place, Dublin 2, Ireland, is responsible.
Each time one of the individual pages of our website, equipped with a LinkedIn component (LinkedIn plug-in), is accessed, this component causes the browser used by the data subject to automatically download the corresponding representation of the LinkedIn component. More information on LinkedIn plug-ins can be found at https://developer.linkedin.com/plugins.
As part of this technical procedure, LinkedIn becomes aware of which specific subpage of our website is visited by the data subject. If the data subject is simultaneously logged into LinkedIn, LinkedIn recognizes, with each visit to our website, which specific subpage the data subject is visiting during the entire duration of their stay. This information is collected by the LinkedIn component and assigned to the data subject’s LinkedIn account.
If the data subject clicks on an integrated LinkedIn button on our website, LinkedIn assigns this information to the data subject’s personal LinkedIn user account and stores this personal data. LinkedIn receives information that the data subject has visited our website whenever the data subject is logged into LinkedIn at the time of visiting our website, regardless of whether the data subject clicks on the LinkedIn component or not.
If the data subject does not wish to transmit such information to LinkedIn, they can prevent this by logging out of their LinkedIn account before visiting our website.
LinkedIn offers the possibility to unsubscribe from email messages, SMS messages, and targeted ads, as well as manage ad settings at https://www.linkedin.com/psettings/guest-controls. LinkedIn also uses partners such as Quantcast, Google Analytics, BlueKai, DoubleClick, Nielsen, Comscore, Eloqua, and Lotame, who may set cookies. These cookies can be rejected at https://www.linkedin.com/legal/cookie-policy.
The applicable privacy policies of LinkedIn are available at https://www.linkedin.com/legal/privacy-policy. The LinkedIn cookie policy can be found at https://www.linkedin.com/legal/cookie-policy.
18. DATA PROTECTION PROVISIONS REGARDING THE USE AND UTILIZATION OF PINTEREST
The data controller has integrated components of Pinterest Inc. on this website. Pinterest is a social network. A social network is an internet-based social meeting place, an online community that typically allows users to communicate with each other and interact in the virtual space. A social network can serve as a platform for exchanging opinions and experiences or enable the internet community to provide personal or business-related information. Pinterest allows users of the social network to publish image collections and individual images, as well as descriptions on virtual boards (known as “pinning”), which can then be shared (known as “repinning”) or commented on by other users.
The operating company of Pinterest is Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland. Each time one of the individual pages of this website, operated by the data controller and incorporating a Pinterest component (Pinterest plug-in), is accessed, the internet browser on the data subject’s IT system is automatically prompted by the respective Pinterest component to download a representation of the corresponding Pinterest component from Pinterest. More information on Pinterest can be found at https://pinterest.com/.
As part of this technical procedure, Pinterest learns which specific subpage of our website is visited by the data subject. If the data subject is simultaneously logged into Pinterest, Pinterest recognizes, with each visit to our website, which specific subpage of our website the data subject is viewing during the entire duration of their stay. This information is collected by the Pinterest component and assigned to the data subject’s Pinterest account.
If the data subject clicks on a Pinterest button integrated into our website, Pinterest assigns this information to the data subject’s personal Pinterest user account and stores this personal data. Pinterest receives information that the data subject has visited our website whenever the data subject is logged into Pinterest at the time of visiting our website, regardless of whether the data subject clicks on the Pinterest component or not.
If the data subject does not wish to transmit such information to Pinterest, they can prevent it by logging out of their Pinterest account before visiting our website.
The privacy policy published by Pinterest, which can be accessed at https://about.pinterest.com/privacy-policy, provides information about the collection, processing, and use of personal data by Pinterest.
19. DATA PROTECTION PROVISIONS REGARDING THE USE AND UTILIZATION OF TUMBLR
The data controller has integrated components of Tumblr on this website. Tumblr is a platform that allows users to create and operate a blog. A blog is an online portal, typically publicly accessible, where one or more people, known as bloggers or web loggers, can post articles or thoughts in so-called blog posts. On a Tumblr blog, users can post text, images, links, and videos, and share them in the digital space. Additionally, Tumblr users can embed content from external websites into their own blogs.
The operating company of Tumblr is Oath (EMEA) Limited, 5-7 Point Square, North Wall Quay, Dublin 1, Ireland. Each time one of the individual pages of this website, operated by the data controller and incorporating a Tumblr component (Tumblr button), is accessed, the internet browser on the data subject’s IT system is automatically prompted by the respective Tumblr component to download a representation of the corresponding Tumblr component from Tumblr. More information on Tumblr buttons can be found at https://www.tumblr.com/buttons.
As part of this technical process, Tumblr learns which specific subpage of our website is visited by the data subject. The purpose of integrating the Tumblr component is to enable our users to share the content of this website, to make this website more visible in the digital world, and to increase our visitor numbers.
If the data subject is simultaneously logged into Tumblr, Tumblr recognizes, with each visit to our website, which specific subpage of our website the data subject is visiting during the entire duration of their stay. This information is collected by the Tumblr component and assigned to the data subject’s Tumblr account.
If the data subject clicks on one of the Tumblr buttons integrated into our website, the data and information transmitted are assigned to the data subject’s personal Tumblr user account and stored and processed by Tumblr. Tumblr receives information that the data subject has visited our website whenever the data subject is logged into Tumblr at the time of visiting our website, regardless of whether the data subject clicks on the Tumblr component or not.
If the data subject does not wish to transmit such information to Tumblr, they can prevent it by logging out of their Tumblr account before visiting our website.
The applicable privacy policies of Tumblr can be accessed at https://www.tumblr.com/policy/en/privacy.
20. DATA PROTECTION PROVISIONS REGARDING THE USE AND UTILIZATION OF TWITTER
The data controller has integrated components of Twitter on this website. Twitter is a multilingual publicly accessible microblogging service, where users can publish and spread short messages, called tweets, which are limited to 280 characters. These short messages are accessible to anyone, including people who are not registered with Twitter. The tweets are also displayed to the so-called followers of the respective user. Followers are other Twitter users who follow the tweets of a user. Additionally, Twitter allows addressing a wide audience through hashtags, links, or retweets.
The operating company of Twitter is Twitter International Company, One Cumberland Place, Fenian Street Dublin 2, D02 AX07, Ireland. Each time one of the individual pages of this website, operated by the data controller and incorporating a Twitter component (Twitter button), is accessed, the internet browser on the data subject’s IT system is automatically prompted by the respective Twitter component to download a representation of the corresponding Twitter component from Twitter. More information on Twitter buttons can be found at https://about.twitter.com/de/resources/buttons.
As part of this technical procedure, Twitter learns which specific subpage of our website is visited by the data subject. The purpose of integrating the Twitter component is to allow our users to share the content of this website, increase the visibility of this website in the digital world, and increase our visitor numbers.
If the data subject is simultaneously logged into Twitter, Twitter recognizes, with each visit to our website, which specific subpage of our website the data subject is visiting during the entire duration of their stay. This information is collected by the Twitter component and assigned to the data subject’s Twitter account.
If the data subject clicks on one of the Twitter buttons integrated into our website, the data and information transmitted are assigned to the data subject’s personal Twitter user account and stored and processed by Twitter. Twitter receives information that the data subject has visited our website whenever the data subject is logged into Twitter at the time of visiting our website, regardless of whether the data subject clicks on the Twitter component or not.
If the data subject does not wish to transmit such information to Twitter, they can prevent it by logging out of their Twitter account before visiting our website.
The applicable privacy policies of Twitter can be accessed at https://twitter.com/privacy?lang=de.
21. DATA PROTECTION PROVISIONS REGARDING THE USE AND UTILIZATION OF XING
The data controller has integrated components of Xing on this website. Xing is an internet-based social network that enables users to connect with existing business contacts and create new business relationships. Individual users can create a personal profile on Xing. Companies can, for example, create company profiles or post job offers on Xing.
The operating company of Xing is XING SE, Dammtorstraße 30, 20354 Hamburg, Germany. Each time one of the individual pages of this website, operated by the data controller and incorporating a Xing component (Xing plug-in), is accessed, the internet browser on the data subject’s IT system is automatically prompted by the respective Xing component to download a representation of the corresponding Xing component from Xing. More information about the Xing plug-ins can be found at https://dev.xing.com/plugins.
As part of this technical process, Xing becomes aware of which specific subpage of our website is visited by the data subject. If the data subject is simultaneously logged into Xing, Xing recognizes, with each visit to our website, which specific subpage the data subject is viewing during the entire duration of their stay. This information is collected by the Xing component and assigned to the data subject’s Xing account.
If the data subject clicks on one of the Xing buttons integrated into our website, such as the “Share” button, Xing assigns this information to the data subject’s personal Xing user account and stores this personal data. Xing receives information that the data subject has visited our website whenever the data subject is logged into Xing at the time of visiting our website, regardless of whether the data subject clicks on the Xing component or not.
If the data subject does not wish to transmit such information to Xing, they can prevent it by logging out of their Xing account before visiting our website.
The privacy policies published by Xing, which can be accessed at https://www.xing.com/privacy, provide information about the collection, processing, and use of personal data by Xing. Additionally, Xing has published privacy information for the Xing Share button at https://www.xing.com/app/share?op=data_protection.
22. DATA PROTECTION PROVISIONS REGARDING THE USE AND UTILIZATION OF YOUTUBE
The data controller has integrated components of YouTube on this website. YouTube is an internet video portal that allows video publishers to upload video clips for free, and also enables other users to view, rate, and comment on these videos free of charge. YouTube permits the publication of all types of videos, so both full-length movies and TV shows, as well as music videos, trailers, and user-generated content, can be accessed through the portal.
The operating company of YouTube is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland. Each time one of the individual pages of this website, operated by the data controller and incorporating a YouTube component (YouTube video), is accessed, the internet browser on the data subject’s IT system is automatically prompted by the respective YouTube component to download a representation of the corresponding YouTube component from YouTube. More information about YouTube can be found at https://www.youtube.com/yt/about/de/.
As part of this technical process, YouTube and Google become aware of which specific subpage of our website is visited by the data subject. If the data subject is simultaneously logged into YouTube, YouTube recognizes which specific subpage of our website the data subject is visiting when accessing a page that contains a YouTube video. This information is collected by YouTube and Google and assigned to the respective YouTube account of the data subject.
YouTube and Google receive information that the data subject has visited our website whenever the data subject is logged into YouTube at the time of visiting our website, regardless of whether the data subject clicks on the YouTube video or not.
If the data subject does not wish to transmit such information to YouTube and Google, they can prevent this by logging out of their YouTube account before visiting our website.
The privacy policies published by YouTube, which can be accessed at https://www.google.de/intl/de/policies/privacy/, provide information about the collection, processing, and use of personal data by YouTube and Google.
23. LEGAL BASIS FOR PROCESSING
Art. 6(1)(a) GDPR serves as the legal basis for processing activities where we obtain consent for a specific processing purpose. If the processing of personal data is necessary to fulfill a contract to which the data subject is a party, as in cases where processing is required for the delivery of goods or the provision of other services or benefits, the processing is based on Art. 6(1)(b) GDPR. The same applies to processing activities that are necessary for the performance of pre-contractual measures, such as inquiries about our products or services.
If our company is subject to a legal obligation that requires the processing of personal data, such as for tax compliance, the processing is based on Art. 6(1)(c) GDPR. In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or another natural person. This would be the case if, for example, a visitor were injured on our premises, and their name, age, health insurance details, or other vital information had to be shared with a doctor, hospital, or other third parties. In such a case, the processing would be based on Art. 6(1)(d) GDPR.
Finally, processing activities may be based on Art. 6(1)(f) GDPR. This legal basis applies to processing activities that are not covered by any of the aforementioned legal bases but are necessary for the protection of a legitimate interest of our company or a third party, provided that the interests, fundamental rights, and freedoms of the data subject do not override those interests. Such processing activities are particularly allowed because they are specifically mentioned by the European legislator. In this context, the legislator assumed that a legitimate interest might exist when the data subject is a customer of the controller (Recital 47, Sentence 2 GDPR).
24. LEGITIMATE INTERESTS IN THE PROCESSING PURSUED BY THE CONTROLLER OR A THIRD PARTY
If the processing of personal data is based on Article 6(1)(f) GDPR, our legitimate interest is the conduct of our business activities for the benefit of the well-being of all our employees and shareholders.
25. DURATION FOR WHICH PERSONAL DATA WILL BE STORED
The criterion for the duration of the storage of personal data is the respective legal retention period. Once this period has expired, the relevant data will be routinely deleted, unless it is still required for contract fulfillment or pre-contractual measures.
26. LEGAL OR CONTRACTUAL PROVISIONS FOR THE PROVISION OF PERSONAL DATA; REQUIREMENT FOR CONTRACT CONCLUSION; OBLIGATION OF THE DATA SUBJECT TO PROVIDE PERSONAL DATA; POSSIBLE CONSEQUENCES OF NON-PROVISION
We would like to inform you that the provision of personal data is partly legally required (e.g., tax regulations) or may arise from contractual arrangements (e.g., information about the contracting party). In some cases, providing personal data may be necessary to conclude a contract, and such data must subsequently be processed by us. For instance, the data subject is required to provide personal data when our company enters into a contract with them. Failure to provide the personal data would result in the inability to conclude the contract with the data subject.
Before providing personal data, the data subject must contact one of our employees. Our employee will inform the data subject on a case-by-case basis whether the provision of personal data is legally or contractually required or necessary for the conclusion of the contract, whether there is an obligation to provide the personal data, and what the consequences of not providing the personal data would be.
27. EXISTENCE OF AUTOMATED DECISION-MAKING
As a responsible company, we refrain from automated decision-making or profiling. This privacy policy has been generated by the privacy policy generator of the DGD Deutsche Gesellschaft für Datenschutz GmbH, which acts as Externer Datenschutzbeauftragter München in cooperation with the Anwalt für Datenschutzrecht created by Christian Solmecke.